Real estate portals are still very popular among people looking for their dream home, offering apartments for rent or planning to sell their home. If you want to attract new customers, your agency should simply be present on such websites. Check which portals are worth promoting your real estate agency’s offer on in 2024.
What should you consider when choosing a portal to promote your real estate agency?
You can’t advertise your services everywhere, so choosing a portal to promote your real estate agency shouldn’t be accidental. By focusing on 1-2 services, you can achieve really good results. So what should you pay attention to? First of all, the reach and popularity of the platform matter – the more users, the greater the chance of finding a client quickly. However, consider whether your potential clients really fit the profile of a typical user of the portal you have chosen.
Next, look at the costs of publishing and promoting ads. The price should be proportional to the number and quality of contacts acquired. It is also worth paying attention to the functionality of the portal, including the ability to add photos, videos and detailed property descriptions. Also look at the presentation of ads on the portal and try to avoid pages that could negatively affect your image due to their chaotic or visually unattractive layout.
5 Popular Real Estate Portals in Poland in 2024
There are many portals in Poland that can help promote a real estate agency. We decided to present the most important features, advantages and disadvantages of five services that enjoy significant popularity among Internet users.
OLX
OLX has been one of the largest advertising portals in Poland for many years. Due to the variety of categories, it reaches a really large group of recipients, among which are also people interested in the real estate sector.
Advantages:
- A large number of users, which increases the chances of a quick sale.
- Low and varied costs of placing ads.
- Possibility of paid highlighting of ads for 7 or 30 days.
Disadvantages:
- No advanced features dedicated specifically to real estate.
- A large number of ads from other categories, which may distract potential customers.
Otodom
Otodom is a specialist real estate portal that enjoys great popularity among intermediaries and clients. It has been operating in Poland since 2006 and is currently the largest website in the country in terms of traffic that specializes exclusively in the real estate industry.
Advantages:
- Dedicated functions for real estate agencies (advanced filters, detailed descriptions, automation and more).
- High number of visits per month.
- Possibility to promote ads in higher positions and on OLX.
Disadvantages:
- Lack of flexibility in the costs of placing and promoting ads (purchase of a monthly package, not the price per ad).
- High competition, which may require larger investments in promotion.
Gratka
Gratka is an advertising portal divided into many categories, among which real estate clearly leads the way. The service has been operating in Poland since 2000 and is currently one of the top real estate portals in terms of reach.
Advantages:
- A large number of users visit the portal daily.
- Possibility to purchase combined packages with Morizon and Allegro offers.
- Possibility of integration with CRM systems and a wide selection of advertising tools.
Disadvantages:
- Relatively high cost of packages.
- The presence of ads from many other categories, which may affect the visibility of the property.
Morizon
Morizon is a portal specializing in real estate, offering a wide range of functions and tools for intermediaries. Present on the Polish market for over 20 years, currently operating as Grupa Morizon-Gratka.
Advantages:
- Advanced search and ad filtering options.
- Possibility to purchase combined packages with Gratka and Allegro offers.
- Possibility of integration with CRM systems and a wide selection of advertising tools.
Disadvantages:
- Quite high cost of placing and promoting ads.
- The need to regularly update ads to remain in visible positions.
Domiporta
Domiporta is a real estate portal with an extensive offer and numerous functions for real estate agencies. The service covers all segments of the real estate market in Poland.
Advantages:
- Real estate ads only.
- Professional ad management tools.
- Possibility to highlight offers within 4 different packages.
Disadvantages:
- The cost of an advertisement depends on the number of advertisements in the subscription.
- Quite high unit cost in subscriptions with a small number of ads.
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