Are you keen to increase conversion and satisfaction of people browsing your listings? If so, be sure to think about implementing practical filters that make it easier for your potential customers to quickly find the properties they’re interested in and keep them on your site longer. In this article, we’ll look at popular filters for real estate agency listings.
Type of property
If you have property listings in different categories, then we encourage you to implement filters for their types. This way, a customer interested in buying a studio, villa or bungalow will see only listings for exactly these types of properties. You can also think about introducing a division by type of development, i.e. single-family house, semi-detached house, terraced house, for example. This will prevent customers from wasting time browsing through offers that do not interest them. This, in turn, increases the chance of finalizing a deal.
Type of offer
The ability to choose between for-sale and rental listings allows customers to easily and quickly narrow down their search. For maximum convenience, you can also add filters that allow you to search for properties even more precisely. If your listing is very diverse, for example, you can enter categories such as short- and long-term rentals or commercial rentals.
Location
One of the most important factors in the decision to buy or rent a property is its location. That’s why it’s a good idea to introduce advanced filters for this category. In addition to the classic list of cities, provinces or districts, you can also introduce filtering by distance from the center of the city or the whole town. Quite a popular option is also a filter with the possibility of self-selecting on the map the area of interest to the customer using a circle, the size of which can be increased or decreased with the mouse, fingers or special buttons.
Market
Customers often have a clear preference as to whether they want to buy a property from the primary market or whether they are also considering the secondary market. For this reason, it’s a good idea to introduce a filter that allows them to choose between these two options. Remember that being able to quickly eliminate properties that don’t meet the customer’s expectations speeds up the search process. This, in turn, can have a not inconsiderable impact on his purchasing decisions.
Area
The area of the property is another important parameter to include in the filter system. It is particularly useful for real estate offices with diverse offerings. The ability to specify a minimum and maximum area, e.g. using a slider, gives clients the opportunity to fine-tune the results to their needs. Several predefined categories (e.g. up to 50 sq. m, 50-100 sq. m, over 100 sq. m) can also be entered for users’ convenience.
Price
As you probably know very well, price is one of the most important factors in choosing a property. A minimum to maximum price filter with the option to set a range using a slider is one of the most popular solutions, as it allows you to search only for specific listings. It’s also a good idea to include a price category breakdown under the slider, which will be useful for customers with more flexible budgets or less specific financial requirements.
Number of rooms
For most customers, the number of rooms in a property is an extremely important parameter. That’s why it’s a good idea to introduce a filter that allows you to select properties with a certain number of rooms. In addition to standard options, such as 2-bedroom or 3-bedroom apartments, you can offer more detailed filters for the number of bedrooms and bathrooms, for example. Such a detailed filter is especially useful for clients looking for luxury properties or houses with larger areas.
Year of construction
Year of construction is a filter that is worth using if there is a wide variation in the age of the property. Introducing a filter that allows you to specify a range of years, such as with a slider or a category, allows your potential clients to display only listings that meet their expectations in terms of year of construction. This, in turn, as with other filters, increases the chances of using just your real estate agency.
Technical condition
The property condition filter also allows you to narrow down the number of listings displayed. Depending on the specifics of your listing, you can divide the properties into categories such as furnished, to be renovated or in shell condition. Your potential customers are sure to appreciate the ability to search for properties quickly and precisely, and you’ll increase your chances of improving your sales results.
At Devispace.estate, we always focus on solutions that are as customized as possible for our clients. When creating your dream website, we can implement personalized real estate filters, which will certainly help you take your business to a whole other level. However, that’s not all! Working with us, you will also get a professional corporate identity and customized online marketing. Feel free to contact us!
