OLX is one of the most popular platforms for promoting real estate ads. It offers many interesting marketing tools that can increase the reach and effectiveness of the content you add. However, the key to success is to use them skillfully. In this article, we will introduce you to the secrets of promoting real estate ads on OLX.
Why promote real estate ads on OLX?
As we have already mentioned, OLX is one of the most popular ad platforms in Poland. This allows you to reach a really wide audience. At the same time, you have to deal with quite a lot of competition, over which you can gain an advantage precisely thanks to tools for promoting ads on the site. Higher position in search results, additional communication channels and other options within OLX advertising services will allow you to increase the visibility of your ads. This, in turn, increases your chances of finding customers and closing deals.
Popular OLX products for promoting ads
OLX offers a variety of advertising solutions, allowing you to tailor the available tools to suit your real estate office’s marketing goals and budget, among other things. Below we have prepared a detailed overview of the most important OLX products for promoting ads. Find out what will work for you!
Direct Advertising
Direct advertising is a great option for those who care about a high click-through rate (CTR). With this format, you can expect a CTR of up to 6%! On top of that, you’ll get access to premium formats with an exclusivity option, the ability to organize special campaigns, and insight into the company’s valuable data on the purchasing intentions of platform users.
Programmatic advertising
Programmatic advertising is a modern solution that involves the automatic purchase of advertising space on OLX Group portals. This type of advertising works in an auction system, and you, as a customer, can decide independently about the time of emission and the number of views purchased. Viewability, which is an indicator of what portion of an ad impression has been seen by a user, averages close to 70%. You can also count on access to premium formats.
Premium advertising
Premium advertising on OLX is available in two formats: screening on the website and homepage and loginbox. Screening gives you exclusivity on the homepage, a viewability of over 90% and a CTR of around 6-7%. The loginbox, on the other hand, gives you advertising exclusivity on the login page, which allows you to reach people who are genuinely interested in taking advantage of the offers available on OLX.
Mobile advertising
More and more people are browsing OLX on mobile devices. According to the site’s statistics, each month there are more than 11 million unique users and as many as 650 million page views. In turn, the OLX application is in the absolute top of the most popular applications in Poland. Mobile advertising is therefore the site’s response to current trends and a unique opportunity to reach an even larger audience.
Mailing
OLX also offers the possibility of promoting ads via e-mail marketing. Mailing makes it possible to reach directly to the mailboxes of users who have subscribed to the site’s newsletter. On top of that, OLX allows you to use data on users’ purchase intentions, which increases the chances of a successful advertising campaign. This format is billed in the CPM model (charge per thousand mailings) and is available in two versions: graphics or graphics and text.
OLX Audience
OLX Audience is a package of data about the website’s users. As part of this service, you can get information about nearly 60% of Internet users in Poland, which can help you prepare and optimize advertising campaigns. The service divides the data into segments such as wealth, work, B2B or home and garden. In addition, there are subcategories on, for example, interest in premium private real estate. You can get the mentioned information only within OLX Audience, as the company does not sell it to any data management platforms.
Post-campaign reports
You can use post-campaign reports after your advertising campaign on OLX. Upon your request, the OLX team can prepare for you a detailed analysis of the course and results of the campaign. The report is in the form of an infographic, which may show such information as user interests, price preferences, geolocation deviations and other relevant information about the people who were most likely to click on your ad.
Distinction, Refresh and Promotion Packages
The options of Featured, Refresh and Promotion Packages on OLX allow you to effectively increase the visibility of your ads. With a Featured Ad, the ad is marked as “Featured” and displays in rotation at the top of search results for 7 or 30 days. Refresh results in a permanent or one-time placement of the ad above similar unpromoted listings, increasing the chance of reaching potential customers. Promotion Packages (Mini, Midi, Maxi), on the other hand, offer different highlight and refresh periods. You can also take advantage of the option to promote on the homepage for 7 days.
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