Wondering how to make your real estate office website more effective? You can achieve better results by introducing several activities that will attract potential customers and encourage them to take advantage of just your offer. In this article, we will share some practical tips on how to improve the conversion of a real estate agency’s website.
Make sure your site is optimized
Optimizing a website probably the most important step in increasing conversions. An effective real estate office website should be responsive, that is, adapted to different devices. This is crucial because more and more people are accessing the Internet on smartphones and tablets. Also, make sure your site loads quickly – a sizable portion of today’s Internet users abandon sites that take longer than 3 seconds to load. It is also worth paying attention to the technical elements responsible for the page loading speed, such as correct coding, minimizing the number of redirects and using image compression tools.
Follow good practices in UI/UX design
Good practices in UI/UX (user interface and user experience) design have quite an impact on conversions. Intuitive navigation, clear layout, easily accessible information and attractive design make users more willing to browse the offer and make purchasing decisions. It’s also a good idea to place understandable and compelling calls to action (CTAs) in strategic places on the page. This way you will encourage users to perform the desired action, such as filling out a contact form or signing up for a newsletter.
Bet on high quality multimedia
High-quality multimedia can significantly increase user engagement and improve conversions. Professional property photos, videos and virtual walk-throughs allow potential customers to get a better idea of your offer and imagine what the property looks like. In addition, they will allow you to gain a professional image, which can also influence the decisions made by visitors to your site. Taking care of multimedia quality is especially important for premium properties.
Share customer reviews and testimonials
Reviews and testimonials from satisfied customers can be extremely helpful in building trust and credibility for your real estate agency. Positive reviews confirm the quality of your services and can convince undecided customers to use your offer. It’s a good idea to post reviews and testimonials in a prominent place on your website, such as on the homepage, in the listings section or on a dedicated subpage. However, it is very important to ensure authenticity, which you can achieve by adding reviews from other companies, with personal information and photos of customers or in the form of video testimonials.
Think about personalizing your content
Personalizing content is an effective way to increase conversions. Segmenting your audience allows you to deliver content tailored to the individual needs and interests of your users, i.e. investors, buyers and renters, for example. By analyzing demographics, site behavior and preferences, you can create personalized offers, property recommendations and marketing messages. Such activities increase engagement and propensity to use your real estate agency’s services.
Invest in online marketing
A well-thought-out and professionally prepared Internet marketing strategy can be a total game changer for the conversion rates of a real estate office website. With the right actions, you can increase your site’s visibility, attract new customers and strengthen your brand image, which should translate into increased conversions in a fairly short period of time.
When planning your Internet marketing strategy, you should consider the following:
- Content marketing: regularly publishing blogs, articles, e-books or infographics related to the real estate market can provide you with an expert image and attract organic traffic to your site.
- E-mail marketing: Personalized messages, newsletters with new listings, how-to guides, and information about promotions can encourage recipients to revisit the site and use your real estate agency.
- Social media: Consistent activity on popular platforms, regularity and investment in paid advertising increases the visibility of the real estate office online and helps build a community around the brand.
- SEM (SEO+PPC): Search engine optimization (SEO) helps increase visibility in organic search results, which leads to more traffic to the site. PPC (pay-per-click) campaigns, on the other hand, allow you to quickly reach potential customers by displaying your company’s ads in search results.
- Remarketing: With remarketing ads, you can reach users who previously visited your site but did not convert. A reminder of the offer can encourage people to revisit the site and use your services.
Need help increasing conversions on your real estate office website? Apply to Devispace.Estate and we will create an effective website for you and take care of the professional image of your brand online!
