The online classifieds service Otodom can be an effective tool for promoting real estate online. Achieving success in this field, however, requires proper preparation, a little knowledge of Internet marketing and skillful use of the features available on the portal. With us, this challenge can be much easier – check out our comprehensive guide to promoting real estate office listings on Otodom!
Check competitors’ offers
Competitor analysis is a mandatory step in preparation for conquering the Otodom website. Take a look at the ways in which properties are presented, check the proposed prices and identify any mistakes. This way it will be much easier for you to create effective listings that will stand out from the competition. What’s more, you’ll more quickly set appropriate prices that are realistic and attractive to potential customers. Checking the competition will also allow you to avoid many unnecessary mistakes and adjust your offerings to real market expectations.
Bet on high quality multimedia
Real estate presentation plays an extremely important role in your business today. Photos, infographics, virtual walk-throughs and videos are among the first elements your potential clients see in property listings and after visiting your listing page. High-quality multimedia will provide you with a professional image that can prompt users to contact your agency and take advantage of its offerings. It is therefore worth investing in professional photographers, home staging specialists and editors – their knowledge and experience can be a real game changer.
Prepare professional bid descriptions
High-quality multimedia can encourage Otodom users to continue browsing your listing, but it’s the property description that can have the biggest impact on their decision to contact you. Try to present in it in a clear and logical way the most important information about the property, such as location, room layout, technical condition and additional amenities. Make sure to use accessible language, appeal to your audience’s imagination, avoid errors and typos, and focus on the benefits and unique features of your offer.
Ensure attention-grabbing titles
The listing title is the first element that users looking at listings on Otodom pay attention to. It should be concise, but at the same time interesting enough to encourage people to click on the ad. It’s a good idea to include in the title the most important advantages of the property, such as location, square footage and finishing condition. However, try to avoid clichéd phrases and overly pushy advertising slogans that may discourage some potential customers. Also pay attention to make your title stand out from the competition.
Add property location on map
Otodom offers the ability to add a property location on a map. Your potential customers will certainly appreciate the opportunity to see exactly where the house or apartment from the listing is located. What’s more, the lack of a properly placed pin on the map can lower your credibility! By using the property location feature on the map, you will also avoid unnecessary messages with inquiries about the exact address of the property.
Remember to update your offers
Regular updating of listings is extremely important, as it helps to maintain customer interest and increase visibility on the Otodom platform. This is because listings that are regularly refreshed are more likely to appear higher in search results. This, in turn, increases the number of views and the chances of finding a customer. Updating information about property availability, price changes or other relevant details will also allow you to target listings more precisely or avoid serving users with outdated information.
Take advantage of paid promotion of offers
Otodom offers various options for paid promotion of listings, such as highlighting and boosting or promotion on the homepage, above the listings or on OLX. Using these features can significantly increase the reach of your real estate agency’s listings and contribute to finding customers faster. Such an investment can therefore pay off in a really short time, allowing you to improve your real estate office’s sales performance.
Mention the offer from Otodom on social media
While Otodom has an effective program for paid promotion of listings, you should also enlist the help of social media. Publish posts with links to listings from Otodom on your real estate office’s social media profiles and include them in paid marketing campaigns on these platforms. It can also be a good idea to add posts in groups related to real estate sales and rentals. This way you can reach a larger audience, which in turn can translate into faster sales. Moreover, in the process you can increase your brand recognition online.
Need help promoting your real estate office listing in virtual reality? Our team will be happy to provide you with the necessary support in conducting online marketing, creating a consistent corporate identity and designing unique websites. Don’t delay and contact us now!
